Digital,madetangible.
I'm Stefaan Maene.
I read organisations, markets and customer behaviour to find opportunities others overlook.
Then I build what should exist.
Systems thinker
Human impact
I read organisations —and find the growththat is already in them.
My methodI want to understand how a business really works.
The product
What are we actually selling?
The customer
How do people discover, choose, buy and use it?
The people
What's really happening inside the organisation?
The numbers
Which numbers drive the business?
The friction
Where are time, money and opportunities being lost?
I don't distrust people.
I distrust single perspectives.
My method
01
I look at the reality before the story.
02
I dig deeper, from every angle.
03
I design and create what should exist.
04
I put it in the market and test it.
05
I scale what works and own the outcome.
Analysis only becomes valuable when something changes.
Work with me
The AI opportunity scan
Two weeks inside your business. One document: where AI makes you money, where it doesn't, and what to do first — in order. Fixed price €4,950. If there's nothing worth doing, I tell you that, and we stop.
+35% users in six weeks · a €2M product cost rebuilt to €100k · systems running today at real companies.
Worth a conversation
- You're the owner or board and can decide.
- Something is off and you can't name it.
- The business works but stopped compounding.
Not a fit
- You need a deck for someone else to approve.
- You want a retained adviser on a monthly fee.
- You already know the answer and want it validated.
What I'm building now
Six months to turn ideas into evidence.
8+
Real users, real feedback.
First
Revenue is the evidence.
One
Every build runs on the same engine.
No idea earns the right to become a company until the market says so.
- Private beta
A conversational assistant for everyday family life.
- Collecting data
Robotics intelligence: pricing, availability and market insights.
- Live
AI-supported operations for mobility.
- Live (1 garage)
Full workshop operations for independent garages.
- In validation
Employee and fleet admin for smaller companies.
The Witty ecosystem
Witty is not one company.
It is the operating system I am building around ideas, technology, people and businesses.
Some ideas will die.
Some will remain products.
Some will become companies.
Some may become partnerships.
The objective isn't to predict which one wins.
Witty Home AI
Private beta
Witty Labs
Testing
Robotpass
Collecting
Robotics
Exploring
Witty Ventures
Exploring
Vertical Hubs
Live
I don't want to build one company.I want to build a system capable of creating companies.
Have an impossible brief?
If you have a business, problem or opportunity that doesn't fit neatly into a PowerPoint, I'll probably find it interesting.
One conversation is usually enough to discover whether I can add value.
Antwoord binnen 24 uur — ook als het nee is.