My AI found nine things our competitors do better than us. Six were wrong. It had compared their marketing pages with our terms and conditions, and terms always sound stricter than marketing. It also never opened our own website: it compared the competition with a summary of us that someone had typed into a database.
The check I run now:
- 1Like with like. Their marketing against our marketing, their terms against our terms.
- 2Live sources only. Our real site, never our notes about it.
- 3Check the comparison, not just the conclusion.
The three gaps that survived were real, and useful.
AI doesn't make your analysis wrong. It makes a wrong analysis look finished.
When did you last check how your AI got to its answer?
Stefaan Maene
Operator and builder. Runs a €100M+ multi-brand business across three regulated markets. Builds his own tooling.
Work with me
