Bruma is a fictional €85M Belgian e-bike maker. The weekend is not fictional.
Thursday 09:00, the board wants Germany by Monday. Three email threads. Last year's model nobody can find. A CFO stitching three documents together on Saturday.
Monday: 42 slides, and the assumption that decides the case sits on slide 31. Nobody asks about it.
Where did the deciding assumption sit in your last board deck?
Stefaan Maene
Operator and builder. Runs a €100M+ multi-brand business across three regulated markets. Builds his own tooling.
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